DISTRIBUTION | MARKETING | CONSULTING

ORANGE COUNTY & LOS ANGELES, CA

Welcome to The Concept Company!

The Concept Company (located in Newport Beach and Costa Mesa, CA) is a consulting company serving, most often, the Motion Picture and television products manufacturing and marketing sectors. Several projects included; International startups in the United States, Business Recoveries, Product Research and Development, Marketing, Advertising and Coaching.

The Concept’s principal is, Cary Clayton. He has multiple decades of business experience which includes Film and Television Production, Product Development, Marketing, Advertising and Corporate Management. Mr. Clayton has lectured and taught domestically and internationally. He served on the High Definition and Time Code committees of the Society of Motion Picture and Television Engineers creating the initial formats for the those now well-established production tools. He is also a longtime Associate Member of the American Society of Cinematographers (ASC).

Our consulting services focus on our clients' most critical issues and opportunities within recoveries, marketing, start-ups, operations, product research, advertising, coaching and sustainability across all industries and geographies. We bring deep, functional expertise, but are known for our wisdom based perspectives: we capture value across boundaries and between the pillars of any business or organization. We have proven a multiplier effect from optimizing the sum of the parts, not just the individual pieces.

Consulting

Start-Ups: Working with companies from Europe and Japan to evaluate the practicalities of direct representation or owned operations, which products to bring to the US market, possible locations, long term goals, legal, representing companies or personnel selections for owned operations as well as all costs to determine the necessary path to choose, if any.
Recoveries: Helping owners take a serious and honest look at their circumstances to evaluate how the business got to into this condition. Once that is completed a pathway to solutions has become clear.
Product Research & Development: Working with domestic and International clients on entirely new and redesigns of existing products from market and product evaluations, through development, engineering design and finally, manufacturing.
Marketing: The sales and management teams of clients would use our services to help integrate all the research and development to create marketing objectives.
Advertising: Once the prototypes or first article products were ready it was time to create to final versions of the advertising and placements
Coaching: Offering management, sales and personal coaching as part of the final step with several of my clients. Individual and group coaching has also been done.

Primary Distribution: Cinetech Italiana S.r.l.

Honorary United States distributor of the Cinetech Italiana S.r.l. line of camera dollies and associated accessories.

Go To Cinetech USA!

Cinetech Italiana Dollies.00_05_05_14.Still013.jpg

BIO

Cary has an extensive history in the Film, Television and Live Production Industries.

His career started in Seattle as an independent Cameraman, Editor and Filmmaker. He made Commercials, Independent Films, Ski Movies, Stringer Work and taught Beginning filmmaking Classes. He became a part of the renowned Retina Circus Light Show Troupe doing Background Visual Light Shows for live Musical Performances in cities from Vancouver, BC to San Francisco, CA. The Troupe also received a Northwest Emmy for live standalone Light Shows telecast in 1969.

Cary left Seattle for Los Angeles on an invitation to go into Sales and Product Management and Design in Southern California. Over the following years, he represented numerous companies; Cinema Beaulieu, Stellavox, Colortran, OConnor Camera Support (twice), Instrumentation Marketing Corporation (representing NAC & Photo-Sonics) and J.L. Fisher, Inc. At these companies, Cary worked in various capacities including; sales, sales training, marketing, advertising, product development, evaluations and acquisitions as well as studies to sell businesses and business management.

He has been a guest lecturer at numerous venues like; NYU, MIT, Woods Hole, Dartmouth, UW Madison, Washington State University, USC, UCLA and LA Art Center to name a few.

Cary also has provided Consultation Services for many Domestic & International companies through his Pelican Group and two iterations of his, ‘The Concept Company, LLC’ and ‘The Concept Company’ consulting companies.